Season Campaign 2026/27 by TOILETPAPER
This season’s publicity campaign has been created by TOILETPAPER. Since 2010, Italian artist Maurizio Cattelan and photographer Pierpaolo Ferrari have been publishing the eponymous magazine which consists entirely of staged photographs.
In their work, TOILETPAPER blend photography, design and advertising in a visual style that is as colourful as it is humorous – and frequently grotesque. For the Schaubühne, they have put our ensemble centre stage, portraying each actor in a bespoke way. The backdrops and styling were realised by the Schaubühne’s production departments of set design, costumes, props and hair and makeup. The photoshoot took place in the Schaubühne’s currently (still) temporary venue of Ku’damm 156. This first-ever collaboration between TOILETPAPER and a theatre has resulted in a series of truly striking photographs that capture the positive energy and sheer fun of this special project. As Pierpaolo Ferrari puts it: »What makes Schaubühne unique is their courage to trust the unpredictable. That’s where images stop behaving and start becoming human.«
You can find the pictures of the campaign in the season booklet of the Schaubühne (to be seen hier as PDF) and spread over the season as large billboards in the urban area of Berlin.
CREDITS
TOILETPAPER
Photographers: Maurizio Cattelan and Pierpaolo Ferrari
Creative Director: Micol Talso
Art Director: Adriano Trentacosti
Account Director: Stefania Biliato
Project Manager: Cecilia Salerni
Ghost Photographer: Alberto Zanetti
Digital Operator: Tommaso Bressan
Executive Producer: Anne-Marei Heinrich
Photo assistants: Maximilian Mouson, Luca Schnell
Schaubühne
Artistic Producer: Christoph Buchegger
Head of Communications and Campaign: Johanna Lühr
Editor: Maria Hartmann
Set Design: Gaetan Langlois-Meurinne, Ulla Willis
Costume: Mariachiara Barbieri, Dagmar Fabisch, Marc Freitag
Props: Anaïs Laskus, Daria Lüken, Marilena Pütt, Jenny Sonnenschein, Soraya Shili
Hair and Makeup: Hanne Hamann, Lucia Krämer-Panke, Jennifer Lehmann, Viktoria Wolfram, Gerda Ziegler
Technical team Ku’damm 156: Samuel Brahms, Lukas Hornig, Morten Palow, Marius Winterstein
The campaign is supported by Freunde der Schaubühne am Lehniner Platz e.V
Weitere Meldungen
Student and Trainee Ticket Market on 22 October 2026
We are participating in the Studi & Azubi Ticket Market of Berlin's theaters, operas and concert halls. Come by and get your tickets for 5 euros! Presented by Berlin Bühnen.
Schaubühne Receives Environmental Certificate
Through its measures to improve its environmental performance, Schaubühne has been awarded the EMAS environmental certificate, making it one of the first theatres in Germany to receive this certification. EMAS stands for Eco-Management and Audit Scheme. It is a comprehensive environmental management system based on European standards that aims to continuously improve an organisation’s environmental performance while also taking occupational safety and social responsibility into account. By obtaining the certification, Schaubühne commits to responsible environmental practices and to comprehensive ecological, economic, social and, last but not least, artistic sustainability. We are delighted to receive this certificate and to embrace the responsibility that comes with it.
Renovation of Sanitary Facilities
We would like to inform you that, due to renovation work, the restrooms are currently located in temporary containers outside the Schaubühne. The way there is clearly signposted. The cloakroom remains in its usual location in the basement of the foyer. We apologize for any inconvenience caused.
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